Write It.

Write It.

I’m a fan of minimalism. But I’m also known to occasionally have way too much stuff. What causes this divergence from ideal to reality? The same problem I face when designing something minimalist. I’m enchanted by the concept of clean lines and abstract visuals, but is it too little? Do I use more than 2 colors? Should I have a background? How many fonts should I include? It can be just as time consuming, if not more so, to create a minimalist poster than creating one full of action and graphics. Just as each article of clothing becomes more valuable to you as pare down your wardrobe, so too does each element of the minimalist design. Every aspect of the deign must have meaning. Everything included in the frame must have purpose.

The inspiration behind my minimalist design was a quote from Brene Brown, “If you own this story, you get to write the ending.” It has become a de facto motto for me in my thirties, adorning the signature line of all my emails. Honestly, it’s pretty minimalist in itself – encompassing ideas about personal responsibly, forgiveness, perspective, being your own advocate, and taking action. I did strip it down further to just “Write it.”

For the imagery, I used myself as inspiration. Myself in connection with Brown’s words. I love to travel. Nowhere do I feel more myself or learn more about myself than in a strange land with surrounded by people who know nothing about me. It’s an invigorating sense of freedom. So, my story is filled with begins and ends. Each time I pack the suitcase or board the plane, I am writing my story.

This brings us to the suitcase, stamped with ‘write it’. I chose a script I felt had handwritten quality to express a personal quality, a human quality. I debated about the background for quite some time. A complimentary color? Blue for the sky? A plane in the background? Just white? I like the aesthetics of an all white background, but the poster felt ever so unbalanced that way. I found the quilted pattern and was drawn to it initially because it was white with just a hint of something more – but then I realized, it too was symbolic. The tracks from point a to point b crisscrossing across the landscape. Train, boat, plane, whatever the mode of transportation, these lines abstractly symbolized it.   

And then it was done. I hope I did Brene Brown proud.  

PDF : Write it.

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